• ISA Logo and Brand Usage Guidelines

    ISA Brand

    The International Society of Automation is the unbiased, objective arbiter of standards and technical information for automation professionals. "Setting the Standard for Automation" is more than a slogan. It is a call to action. Providing more practical, effective content, easier access to content and integration of standards with certification, education and training, publishing, and conferences and exhibits are the underpinning of ISA.

    ISA Tagline

    ISA is "Setting the Standard for Automation". This call to action is reflective of ISA Membership - committed, experienced, dedicated leaders in their industries. Find out more about how to use ISA's tagline.

    ISA Logo

    Our logo is more than a symbol. It is symbolic of the integration of products and services necessary to meet the needs of our members and other automation professionals. Colors are energetic. Type more contemporary. Its geometry is the basis for all other design elements. Find out more about ISA's logo rules.

    ISA Design

    Playing off the arc geometry of our logo, ISA's new design system for all print and digital applications is bold and dynamic; yet, clean and uncluttered. New complementary support colors add interest and vigor. Defined communication staging areas promote legibility. Importantly, consistency is facilitated through comprehensive graphic standards and templates.

    The Importance of Consistency

    Consistency and alignment of Section, District and Division applications with ISA will more accurately define the breadth and scope of ISA. Projecting a tour de force is necessary to compete in today's changing automation world. The best and brightest are always more attracted to stronger brand images.

    The Tools You Need, The Way You Want Them

    ISA logo files, design standards, application templates, and other helpful information are available at the links below. Print ready templates for letterhead and envelopes make it easy for Sections, Districts and Divisions to align themselves with ISA's design to project a professional, familiar look and feel.